Pokémon Cards Become an Emerging Alternative Asset

Pokémon cards are rapidly evolving from a childhood pastime into a serious alternative asset class, with rare cards now commanding prices normally associated with fine art or established collectables. A 1998 Pikachu Illustrator card sold for a record $16.5mn earlier this year, while multiple individual cards have surpassed $1mn, highlighting how dramatically the market has expanded. eBay reported Pokémon as its most searched collectables term in the first half of the year, while the estimated top market value of professionally graded Pokémon cards has reached almost $9bn.

The transformation has been driven by a combination of nostalgia, higher disposable income and increasingly sophisticated market infrastructure. The franchise’s original audience has now reached their thirties and forties, creating a generation with both emotional attachment to the cards and the financial capacity to purchase them. This demand has been reinforced by professional grading services such as PSA, which authenticate cards and assess their condition, allowing buyers to distinguish between seemingly identical assets with vastly different values. Crucially, vintage cards are particularly attractive because their supply is effectively fixed, unlike modern cards that can be reprinted.

However, the rapid appreciation also raises questions over whether the market can sustain its current trajectory. PSA processed more than 1.3mn Pokémon cards in August, ten times the monthly volume recorded in 2021, while specialist intermediaries have struggled to cope with demand. As financial investors increasingly enter the market, valuations could become more vulnerable to changing sentiment, particularly given the limited income-generating potential of the underlying assets. Pokémon’s rise therefore demonstrates how nostalgia, scarcity and financialisation can transform an ordinary consumer product into a global speculative market.

- Muthu Ramanathan

AI Boom Faces a New Test as Yields Surge and Safety Concerns Mount

The global AI boom is facing a new challenge as rising borrowing costs and growing concerns over the pace of technological development put pressure on the companies that have driven markets higher. The US 10-year Treasury yield briefly reached 5% for the first time since 2023, while the Nasdaq 100 fell around 1%, as surging oil prices fuelled expectations of higher interest rates. The combination is significant because AI companies have attracted enormous valuations partly on expectations of substantial future earnings, making them particularly sensitive to changes in the cost of capital.

Higher yields are also threatening the investment cycle underpinning the AI build-out, which increasingly depends on debt financing alongside substantial corporate spending. Nvidia fell 3.1%, while memory-chip producers including SanDisk, Intel and Micron declined more than 5%, reflecting investor concerns that slower AI development could reduce demand for the infrastructure required to support it. These fears intensified after Anthropic chief executive Dario Amodei called for leading AI companies to manage the pace of development, raising questions over whether greater safety measures could eventually translate into slower capital expenditure and weaker earnings growth.

The broader market implications could be significant if these pressures persist. Higher Treasury yields make bonds relatively more attractive while increasing financing costs for companies and households, creating a dual headwind for equities. At the same time, tighter oversight of AI could challenge the exceptionally rapid investment growth that has supported technology valuations and wider economic expectations. Although greater regulation may ultimately prevent a more damaging disruption, investors are increasingly being forced to consider whether the AI boom can sustain its extraordinary pace in an environment of higher rates, tighter financing conditions and growing scrutiny.

- Neev Dave

North Sea Tax Reform Could Unlock £50bn in Energy Investment

The UK’s North Sea oil and gas industry is calling for a more favourable tax and licensing regime, arguing that earlier reform could unlock £50bn of investment and strengthen Britain’s energy security. Offshore Energies UK estimates that 111 viable projects could produce an additional 3.5bn barrels of oil equivalent by the middle of the century, reducing reliance on imported energy while generating significant economic activity across the country.

Central to the industry’s argument is the replacement of the Energy Profits Levy, which currently creates an effective tax rate of 78% on UK oil and gas profits, with a new oil and gas revenue levy from next year rather than waiting until 2030. Unlike the current regime, the proposed system would impose additional taxation when energy prices are high while reducing the burden when prices fall, creating greater certainty for companies considering long-term investments. Offshore Energies UK estimates that the change could generate an additional £2.4bn in corporate taxes and £12.6bn in payroll taxes through to 2037.

The debate has intensified as North Sea production continues to decline and uncertainty surrounds approval of projects such as the Jackdaw gas field. Several major companies have already reduced their exposure to the region, with BP’s decision to put its North Sea assets up for sale highlighting concerns about the sector’s future.

Supporters argue that Britain will continue using oil and gas during the energy transition and should therefore prioritise domestic production over greater dependence on imports. However, environmental campaigners maintain that new drilling risks delaying the shift towards renewable energy. The challenge for policymakers is therefore to balance energy security and investment with the UK’s longer-term climate commitments, determining whether a more competitive North Sea regime can support both domestic production and an orderly transition to cleaner sources of energy.

- Shrish Yalamarti

Company Insights: Morgan Stanley

1. Carbon Neutrality and Net-zero Commitments: Morgan Stanley achieved carbon neutrality across its global operations in 2022 and has maintained this status since, including sourcing 100% renewable electricity for its operations throughout 2024. The firm also aims to reach net-zero financed emissions by 2050, with interim 2030 targets for carbon-intensive sectors such as energy, aviation, and auto manufacturing. This commitment, made in 2020, made Morgan Stanley the first major US-headquartered bank to pledge net-zero financed emissions, aligning its lending and investment activities with the goals of the Paris Agreement on climate change.

2. Supporting Children's Mental Health: In 2020, Morgan Stanley launched the Alliance for Children's Mental Health, combining the firm's resources with nonprofit partners to tackle stress, anxiety, and depression in young people. Since its launch, the Alliance has reached over 52 million children, carers, and educators globally. In 2024, Morgan Stanley pledged an additional $20 million over five years, bringing its total investment to $50 million. The programme provides growth capital, seed funding, and capacity building to organisations delivering innovative mental healthcare solutions for children and young adults.

3. Pioneering Green Bond Issuance: In 2015, Morgan Stanley issued its inaugural $500 million green bond, one of the first by a major US investment bank, to fund renewable energy and energy efficiency projects. The proceeds supported specific developments including the Route 66 Wind Farm in Texas (150 MW) and the Rattlesnake Wind Energy Centre (207 MW). This marked a significant milestone in the firm's sustainable finance journey, which began with the creation of its Global Sustainable Finance group in 2009. Since then, Morgan Stanley has supported over $300 billion in green, social, and sustainability bond transactions.

Until next time,

The Long and Short

Markets, Made Sense